The invention discloses a textile pigment. The textile pigment consists of the following components in percentage by weight: 20 to 70 percent of branched chain acrylic emulsion, 20 to 50 percent of auxiliary and 5 to 25 percent of color paste. As the branched acrylic emulsion is used as a binder, the disadvantages such as rubber luster of a surface, a heavy pungent smell, a hard formed film and the like which are caused by straight chain acrylic emulsion adopted in the conventional textile pigment are overcome; and the formula is optimized by selecting an environmentally-friendly and innoxious preservative, high-concentration color paste and high-purity auxiliary. By using the textile pigment, a picture does not have rubber luster, has high air permeability and high fastness, is soft, washable and bruising resistant, and does not peel off; the pigment is soft after being dried, the disadvantages of the conventional product are thoroughly overcome, reaches a certain level in respects of coloring power, thickness, heat and cold resistance, washability, softness, safety, nontoxicity and the like, and is not irritative to adults and infants.