The invention relates to the field of
digital marketing, in particular to a digital middle-platform
system, a construction method and an application method, and the middle-platform
system comprises aglobal member module, a full-contact marketing module, a full-channel transaction module, a full-link
service module, a business middle-platform module, a data middle-platform module and a technical platform module. A full-link
digital marketing function can be realized through the global member module, the full-contact marketing module, the full-channel transaction module and the full-link
service module; and the business middle-platform module and the data middle-platform module provide support for realization of the full-link
digital marketing function. And the technical platform module provides construction support and management for each module of the digital middle-platform
system. The digital middle-platform system adopts a core design concept of agility, decoupling sharing and highreusability based on a large middle-platform and a small front end, realizes a full-link digital marketing business
closed loop, leads enterprise digital innovation, and is high in integrity and goodin planarity.