An objective is to provide a vehicle interior accessory retainer capable of securely retaining an accessory, resistant to deterioration with age and by heat, and capable of preventing reduction in a retaining load.A vehicle interior accessory retainer H is comprised of a base 1, and a base inner 3, and the base inner 3 is provided with a plate spring 2. The plate spring 2 is provided with a planar portion 21 arranged along a bottom plate 35 in the base inner 3, upright portions 22, 23 formed as standing upright from both sides of the planar portion 21 and arranged along side walls 33, 34 in the base inner 3, and base-retaining pieces 24, 25 formed as directed inward from the upright portions 22, 23. The base-retaining pieces 24, 25 retain the base 1.