The invention discloses a searching shopping method based on pictures. The method includes the steps that first, a user uploads a goods picture needing to be searched for to a
server from a terminal, the uploaded goods picture is subjected to feature classification on the
server side, a picture feature value is extracted, and searching is conducted in a goods picture index file through the obtained picture feature value; then the searched goods picture and goods information are recommended to the user by the
server according to the research results of similar goods. By combining the picture feature value of the goods picture, the needed goods can be searched for more accurately in the searching process, meanwhile, further manual retrieval or searching based on visual features is avoided, and the searching shopping convenience and accuracy are improved under the condition that the appearance of the needed goods is known. Moreover, an existing hand-held terminal generally has a photographing function, when the user sees the goods which he or she pays close attention to in a market or other places, the user can take a picture and send the picture to the server, and accordingly the goods picture and the goods information can be searched for accurately and conveniently for shopping.