A motif (30), which can have a number of parts (310, 311, 312, 313) in colours different from that of the tyre (20), is made from a diene rubber or elastomer. The external surface of the motif has a light diffraction grid created by a series of parallel micro ribs, the height of which is not more than 1 micron, while their pitch is not more than 1.5 microns. The motif (30), which can have a number of parts (310, 311, 312, 313) in colours different from that of the tyre (20), is made from a diene rubber or elastomer. The external surface of the motif has a light diffraction grid created by a series of parallel micro ribs, the height of which is not more than 1 micron, while their pitch is not more than 1.5 microns. The ribs in the different parts of the motif lie at an angle of at least 10 degrees to one another, and can be made to produce a hologram, i.e. a three-dimensional image. The material of the tyre carrying the motif contains no wax, anti-ozone or anti-oxidant agents. The motif is preferably formed by a nickel template stuck to a stainless steel support fitted in the tyre mould.