The invention discloses an application shortcut operation and control method and an application shortcut operation and control system of an Android intelligent television, wherein the method comprises the steps that A, an Android intelligent television application shortcut press key is preset on a remote controller of the Android intelligent television, and meanwhile, the shortcut press key is converted into ordered broadcasts containing mutually exclusive logics; B, when the Android intelligent television application receives the ordered broadcasts, the expanded fields of the ordered broadcasts are analyzed, a sending object of the ordered broadcasts is obtained, when the sending object is application for receiving the ordered broadcasts, the application is started, and in addition, the application is placed at the foremost end. Through the method and the system, when users operate and control the application through the shortcut press key, the application can be fast started or quitted, the user operation and control response speed is accelerated, and the frequent application switching through vertical and transverse direction keys is not needed, so the operation and control experience of the Android intelligent television is improved, and the WYPIWYG (what you press is what you get) effect is reached.