The invention discloses an intelligent news recommendation method and system based on regional media, the system comprises a mobile phone client, a central processing unit, a news media database, a network server, a memory module, a comparison module, an analysis module and a crawling module, and the mobile phone client comprises a mobile phone terminal, a login registration module, an input module and a recommendation module; wherein the input module of the mobile phone client is used for a user to input contents to be queried, including news titles and keywords; a login and registration module of the mobile phone client is used for login and / or registration; and the comparison module and the analysis module are used for analyzing the association degree between the keywords of the user and news information in the news database. According to the method and the system, news information of which aspect is most required by a user can be analyzed through keywords input by the user and browsed news titles; as time goes on, the recommended news category is attenuated, the news category browsed by the user becomes more and more single, multiple categories are dynamically increased at themoment, and news information is enriched.