The invention relates to a virtual image live broadcast method and device, computer equipment and a storage medium. The method comprises the steps of obtaining a virtual image model and virtual material data from a server, wherein the virtual material data is used for rendering the virtual image model; in response to the facial expression data, the head action data and the body action data of theanchor sent by the server, driving the virtual image model to make corresponding actions; and rendering the virtual image model and the virtual scene making the action based on the virtual material data, and playing a virtual image video obtained after rendering. According to the embodiment of the invention, when an anchor performs live broadcast in a virtual image, the expression data and the action data of the anchor are uploaded to the server, and the live broadcast watching terminal renders the virtual image locally to realize virtual image live broadcast after receiving the expression data and the action data, so that the requirement of the anchor terminal side on the network bandwidth is reduced, and the rendering quality of the virtual image video is improved.