The invention discloses an epoxy colored pavement finish paint and a preparation and construction process thereof. The epoxy colored pavement finish paint contains components A and B, wherein the component A is a curing agent, and the component B is prepared from, by mass, 30-50% of epoxy resin, 5-10% of reactive diluent, 0.5-2% of anti-settling agent, 1-5% of pigment, 20-40% of quartz powder and 20-40% of coarse whiting. The epoxy colored pavement finish paint is green and environmentally friendly, is free of irritant smell, has reliable and permanent adhesion power with different basal planes, also has good weather resistance and chemical corrosion resistance, is not saponified on alkaline concrete, and has excellent waterproof and dampproof properties, good flexibility, impact resisting property and excellent anti-slip protection property. In addition, the preparation process of the finish paint is simple, the conditions are mild, the construction time is longer than conventional time, construction operation is easy, the requirements for the environment is not strict during construction, and the finish paint is low in cost, economical, practical and suitable for large-area popularization.