A non-contact power transfer apparatus includes a power transmission unit including a power transmission coil, a power transmission circuit, a current detection circuit, and a unit detection means and a first microcomputer with a control circuit for controlling each of the circuits. The non-contact power transfer apparatus also includes a power reception unit having a power reception coil, a rectification smoothing circuit, a series regulator, a charge battery unit with a rechargeable battery, a switching element for pulse-charging and a second microcomputer with a control circuit for controlling the series regulator and the switching element. As such, the power reception unit receives power via the power reception coil, while the rectification smoothing circuit and series regulator generate a set voltage. The set voltage is used to start the second microcomputer to apply an initial reset and a pulse pattern as an ID authentication pattern to the switching element.