The invention provides an adhesive for labeling, which comprises 1 to 40 percent of animal glue, 0 to 45 percent of emulsion, 0 to 20 percent of starch, 5 to 40 percent of diluting agent, 0 to 10 percent of cross-linking agent, 0 to 5 percent of thickening agent, 0.001 to 2 percent of additive, and 20 to 50 percent of water. The adhesive has the advantages of good initial adhesion, low solidification point, good water resistance, strong enzyme hydrolysis resistant stability, elution in non-alkaline high temperature water and so on, well meets the requirements of improving production speed, improving the qualification rate of the production and recovering containers at present, and is particularly used for labeling beer bottles.