The invention relates to a method for optimizing an orbital transfer strategy of a
geostationary orbit satellite, which comprises the following steps of: 1, determining orbital transfer times, orbital transfer circle times and the controlled variable of each-time orbital transfer; and 2, determining time and a thrust direction in each-time orbital transfer. The process of launching the
geostationary orbit satellite at present generally comprises the following steps of: launching the
satellite into a highly elliptic
transfer orbit with an inclination angle by using a carrier
rocket; performing apogee / perigee orbital transfer for several times by using a self-contained liquid engine of the satellite, and transferring to a
geosynchronous orbit; and correcting and
rounding the inclination angle of the
orbit to realize a
geostationary orbit. For the satellite, operation for changing the
transfer orbit into the geostationary
orbit by performing apogee / perigee orbital transfer for several times is complex, so too many orbital transfer times is not suitable, and orbital transfer complexity and risk are prevented from being increased; in addition, factors such as the capacity of the liquid engine of the satellite, arc segment loss in an orbital transfer period, and the like are considered, so too few orbital transfer times is not suitable.