A vehicle has self-contained, stand-alone flexible displays in a wide variety of locations and serving a wide variety or purposes, such as entertainment, safety warnings, operating instructions, maps, vehicle information, etc. The displays may be positioned on a vehicle interior component having a contoured surface profile, or may be movable from a generally concealed storage position to an extended position. The display may be rolled like a scroll in a storage position. The displays may show a single picture, multiple pictures on sequential frames, interactive videos, etc. and may include audio information, touch screen switches, etc.