The invention discloses a positioned advertisement playing method for a
global positioning system (GPS). A taxi, a
taximeter arranged in the taxi, an advertisement playing device, a
Bluetooth device arranged in the advertisement playing device, the GPS arranged in the
taximeter and a
server arranged in a dispatching center are adopted in the method. The method comprises that: the advertisement playing device downloads inter-
cut files through the GPS according to the running position of the taxi; according to the size of the inter-
cut files, the downloading has two
modes, namely downloading of a GPS terminal and downloading of the advertisement playing device; and after the contents are completely played, if an engine is started, the
taximeter is started, and the GPS sends information 'Y' which expresses that the passenger is still in the taxi to the
server so as to continue the previous played contents, otherwise, continue playing the contents which are not completely played. According to the method, the advertisement has flowability, instantaneity, dynamic effect and sound effect; and the files to be downloaded and played are downloaded to the advertisement playing device at a higher speed and played in time.