7246results about "Advertising" patented technology

A remote control for operating a consumer electronic device. The remote control device may comprise a housing providing a mounting for a visual display and a keyboard including a plurality of keys; electrical circuitry in the housing including a microprocessor, at least one of an IR or RF receiver circuit coupled to the microprocessor, keyboard circuitry coupled between the microprocessor and the keyboard, a memory coupled to the microprocessor, and at least one of an IR or RF transmitter circuit coupled to the microprocessor. Program guide software is stored in the memory and executable by the microprocessor for causing to be displayed on the visual display, upon actuation of one or more of the keys, a program guide, advertising and / or other content contained in a data set received by the receiver.

A location-based and preference-based system and method for matching the profiles of the attributes and / or characteristics of persons, places and / or things with the expressed preferences of mobile users such as travelers, to alert and direct such users to any places having attributes matching the user's express preferences. In particular, the system comprises a mobile device such as a GPS-capable PDA that stores the user's preferences and communicates with a server that contains or accesses the profiles of the persons, places or things to compare the profiles and preferences. Comparison of the user's preferences with the various profiles allows the user only to be informed of those persons, places and / or things that it is likely to be interested in. The system and method thus provides for a mobile real-time point of interest exchange network.

A method for disseminating emergency notification content from an emergency originating source. The method comprising: delivering the emergency notification content from the emergency originating source to at least one transmitting party; selecting a subset of users from among a set of users for dissemination of the emergency notification content based on the subject matter of the emergency notification content; and delivering the emergency notification content from the at least one transmitting party to a device corresponding to each user from the selected subset of users.

The present invention provides a linear lighting apparatus with improved heat dissipation and a method for improving the heat dissipation in a linear lighting apparatus. The apparatus includes a plurality of light emitting diodes, a plurality of primary optical assemblies and an apparatus housing. The primary optical assemblies are each in contact with one of the plurality of light emitting diodes. The primary optical assemblies and a second optical assembly are configured to refract the light so as to create a linear light source emanating from the apparatus. The apparatus housing is configured to dissipate thermal energy from the light emitting diodes.

A system and method for enabling information providers using a computer network such as the Internet to influence a position for a search listing within a search result list generated by an Internet search engine. A database stores accounts for the network information providers. Each account contains contact and billing information for a network information provider. In addition, each account contains at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add, delete, or modify a search listing after authenticated login. A search term relevant to the content of the web site or other information source to be listed is first selected. A search listing includes the search term and a description. A bidding process occurs when the network information provider enters a new bid amount for a search listing. The system and method then compares the bid amount with all other bid amounts for the same search term, and generates a rank value for all search listings having that search term. The rank value determines where the listing will appear on the search results list page that is generated in response to a query of the search term by a searcher.

A system for advertisers to efficiently manage their search listings in placement database search system includes grouping means for managing multiple categories for the search listings and query means for searching search listings. The system further includes quick-fill means for modifying an attribute in plurality of search listings by specifying the modification at single location.

The present invention changes the traditional advertisement targeting process to a "pull" system of advertising, where users (e.g. consumers) decide what type of advertisements (or other content) they want to view. The user chooses one or more ad category preferences and the present invention serves one or more advertisements grouped within the chosen ad category preference(s) to a client device operated by the user. To serve the ad, the system builds a URL that includes a concatenation of information from a set of cookies. The URL is then used to locate the ad to be served. In one embodiment, the presence of a cookie with valid data is used as an indication that an advertisement according to the present invention should be served.

Apparatus and a method for causing a printed display (poster, placard or promotional flier) to become interactive when a person points to part of the display. Behind the display a customized layout of capacitive proximity sensors printed with conductive inks on to a low-cost disposable, replaceable substrate (paper, plastic, cardboard) in alignment with visually significant features of the display is connected to proximity-sensing circuitry. Audio-visual or multimedia responses using pre-recorded or synthesized information are reproduced in event of a selection.

In one embodiment, the invention provides a method. The method includes assigning a unique telephone number to an advertiser; providing an advertisement on a media channel on behalf of the advertiser, the advertisement including one of the unique telephone number and a reference to the unique telephone number; monitoring telephone calls to the unique telephone number; and billing the advertiser for telephone calls to the unique telephone number in accordance with a predefined model.

A system and method for providing targeted, interactive, multimedia advertisements and electronic commerce capability on a hypertext network. Advertising software from a server is loaded on a user's client computer through a browser at the user's request. The display screen of the client computer is partitioned into a browser area, which retains the full functionality of the underlying browser, and advertising area. Controls affecting the presentation and content of the advertisements streamed from the server to the client computer are available to the user in the advertising area, as are secure purchase and electronic coupon controls.

In one embodiment, the present invention is an improved interactive television system and method for t-commerce. In this embodiment, the present invention relates to a method for facilitating transactions by a user through a television system including a playback device. The method includes providing a first storage medium with pre-recorded content stored on the recording medium; storing an interactive advertisement on the first storage medium; generating a trigger for the interactive advertisement; displaying the interactive advertisement on the television system in response to the trigger when the first storage medium is played by the playback device; prompting the user to respond to the interactive advertisement; generating a transaction request from the user response; and transmitting the transaction request through the television system.This embodiment of the invention further includes storing a user identification within the television system and generating a transaction request from the user response and the user identification. The user identification may be stored in a second storage medium distinct from the first storage medium. Additionally, an electronic wallet including personal information of the user may be stored.

A target advertising system includes a user profile database configured to store browser-login mapping information associated with mapping of browser cookie information and login cookie information, an advertisement server configured to identify an access by a web browser and to transfer browser cookie information of the web browser to a user behavior server, and the user behavior server configured to receive the browser cookie information from the advertisement server, to identify, from the user profile database, user profile information of the browser-login mapping information corresponding to the browser cookie information, and to transfer the identified user profile information to the advertisement server.

An interactive advertising and public announcement system having storage and processing capabilities, as well as a display device, configured to store, process and / or display a media presentation. The media presentation proceeds according to a Playlist that may incorporate links to web-based content. The display device includes input devices allowing a user to interact with the media presentation and customer recognition devices for detecting the presence of and identifying the user. The system may also include video-conferencing capabilities, and the ability to detect, upload and respond to information obtained from and regarding the user. The system may also be linked and configured to retrieve and respond to user information collected from the user while the user interacts with the system, as well as user information previously-collected and stored in local or remote databases.

This invention comprises a method and system for displaying free-space, full color, high-resolution video or still images while simultaneously enabling the user to have real-time direct interaction with the visual images. The system comprises a self-generating means for creating a dynamic, non-solid particle cloud by ejecting atomized condensate present in the surrounding air, in a controlled fashion, into an invisible particle cloud. A projection system consisting of an image generating means and projection optics, projects an image onto the particle cloud. Any physical intrusion, occurring spatially within the image region, is captured by a detection system and the intrusion information is used to enable real-time user interaction in updating the image. This input / output (I / O) interface provides a display and computer link, permitting the user to select, translate and manipulate free-space floating visual information beyond the physical constraints of the device creating the image.

A display arrangement comprises an image display device having two or more sets of images for display; a camera directed towards positions adopted by users viewing the display; a face detector for detecting human faces in images captured by the camera, the face detector being arranged to detect faces in at least two face categories; and means, responsive to the a frequency of detection of categories of faces by the face detector at one or more different periods, for selecting a set of images to be displayed on the image display device at that time of day.

The invention provides a system and method of associating results from a query from a user directed to a search engine to advertisements associated with the search engine. In the method, there are the steps of: obtaining advertisement keyword senses associated with the advertisements; disambiguating the query to identify query keyword senses associated with the query; expanding the query keyword senses to include relevant semantic synonyms for the query keyword senses to create a list of expanded query keyword senses; using the expanded keyword senses to search the advertisement keyword senses to locate relevant advertisements correlating to the query; and providing the relevant advertisements to the user. The system incorporates modules conducting steps of the method.

The underlying invention generally relates to the field of mobile computing, wireless communication, and interactive multimedia applications in mobile communication networks with high-speed access. Particularly, it refers to a customized multimedia information channel system presenting advertisement information (124a) and, if desired, other multimedia streams on a mobile communication and computing device (100) equipped with a Liquid Crystal Display (102) designed to meet modern business-to-business (B2B) requirements. In this connection, interactive operation is guaranteed by a digital wireless data and control link (108) between said mobile computing device (100) and a product (122) to be advertised. In contrast to conventional solutions, said mobile computing device (100) comprises a User Control Board (101) with an Application Programming Interface (105c) providing an intercommunication between a software routine (105b), said User Control Board (101), the display (102) of said device (100), and an additional hard-disk drive (111) for storing content data (124a) to be rendered on the display (102) of said device (100). Thereby, said User Control Board (101) is capable of communicating with a specific file server (118) over a bi-directional air interface (108) and a Wireless Local Area Network (120) by transmitting user requests (123) and receiving content information (124a), receiving control information (124b) from a remote control device (116), and transmitting status information (124c) to the remote control device (116). Furthermore, said device (100) is capable of receiving identification information (126) about the product (122) from a tag device (114) attached to said product (122).

Systems, methods and devices for gathering data concerning exposure of predetermined survey participants to billboards are provided. A portable transmitter is arranged to transmit a signal containing survey participant data, and a receiver located proximately to the billboard serves to receive the signal transmitted by the transmitter.

In order to generate reasonable game advertisement charges and to direct a player's attention to a game advertisement, a charge amount to be charged for outputting a game advertisement is calculated based on displayed amount information, e.g., information concerning a display time and area, and display quality information, e. g., information concerning a display position on a game screen, presence or absence of clipping with an advertisement image, an advertisement display direction in a vertical 3D space, and so forth. Further, displaying of that advertisement is limited, when some advertisement has been displayed to a predetermined amount. Still further, an advertisement display program or data is obtained before a game program or game data is obtained, and the game program or the game data is obtained while an advertisement is being output based on the advertisement output program or data obtained. Yet further, a charge amount to be charged for outputting an advertisement is calculated based on attribute information obtained in advance concerning players targeted by an advertisement and attribute information of the player enjoying the game.

The present invention is directed to utilizing monitoring devices (200) for determining the effectiveness of various locations, such as media display locations (150) for an intended purpose (media display exposure). The monitoring devices (200) are distributed to a number of study respondents. The monitoring devices (200) track the movements of the respondents. While various technologies may be used to track the movements of the respondents, at least some of the location tracking of the monitoring device (200) utilize a satellite (105) location system such as the global positioning system (“GPS”). These movements of the respondent and monitoring device (200) at some point coincide with exposure to a number of media displays (150). Geo data (movement data) collected by the monitoring devices, is downloaded to a download server (300), for determining which media displays (150) the respondent was exposed to. The exposure determinations are made by a post-processing server (400).

Systems and methods for providing and promoting television programming, advertisements, and other content to selected viewers. A display is provided on a remote control device, prompts are provided on the display, and viewer responses to those prompts are monitored, stored in memory, and thereafter processed to reward viewers for responding properly to the prompts. Various methods for promoting such programs are also described.

In one embodiment, this invention discloses a device that is a lamp on the one hand, and also a speaker on the other, comprising a light-emitting element, a surface that acts as a sound-emitting element, and a base socket that can fit to an ordinary household lamp socket. The surface can be translucent and act as a lamp cover at the same time. There is also an electronic assembly in the lamp that controls both the light-emitting and sound-emitting elements, as well as communicates with an external host or other devices. In another embodiment, the lamp cover can also couple with an acoustic-wave transducer unit so that the audio lamp device becomes a light and a microphone. Various sensors can also be equipped within the audio lamp, and the results can be sent to the external host through the electronic assembly.

A Hanukkiah (10) for carrying combustible candles (12) includes a sense circuit (16) coupled to an output circuit (18). The output circuit comprising at least one of an electronic playback device (112), an electromechanical device (52), or a light source device (46), or a combination thereof. Sense circuit (16) includes a flame-responsive circuit (16A) adapted and arranged to respond to a portion of energy emitted by a lit shamash (12A) candle of the Hanukkiah, and an RF receiver circuit (16B) adapted and arranged to respond to a portion of predetermined RF signal. A dreidel (200) is further provided comprising a rotation-sensitive RF transmitting circuit (230) for generating predetermined RF signals upon spinning of the dreidel. The flame of shamash (12A) and / or the spinning of dreidel (200) are adapted to activate output circuit (18) of Hanukkiah (10) to provide entertaining audible and / or visual output.

Natural lighting profiles are affected in a building facade and internal transparent membrane using a transparent sheet having one or more pixel elements, wherein each of the pixel elements is capable of being driven to control opacity (by shading). A programmable controller is used to send control commands to control opacity of the pixel elements, wherein the percentage of light transmitted through the display panel forming part of the facade is controlled via the controller.

In a system and method for enabling information providers to influence a position for a search listing within a search result list, a database stores accounts for the network information providers. Each account contains contact and billing information for a network information provider. In addition, each account contains at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add, delete, or modify a search listing after authenticated login. A bidding process occurs when the network information provider enters a new bid amount for a search listing. The system and method then compares the bid amount with all other bid amounts for the same search term, and generates a rank value for all search listings having that search term to determine where the listing will appear on the search results list page.

Systems, methods and devices for gathering data concerning media usage by predetermined audience members. An audience measurement code in acoustic energy produced by a media receiver is detected by a portable media monitor. The monitor also detects a location code produced in a vicinity of the media receiver.

Modular display system having LED pixels and lenses aligned to the LED's to increase intensity, increase view angle and increase overall viewability. Louvers align along the LED's and lenses to shade the LED's and lenses from ambient light to increase viewability. Modular display panels which contain the LED's, lenses, louvers and other associated components are accessible from the front and back for changeover or repair.