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System and method allowing advertisers to manage search listings in a pay for placement search system using grouping

a search system and pay-for-placement technology, applied in the field of system and method for a pay-for-placement database search system, can solve the problems of not allowing grouping of search listings in categories nor mass updating of search listings

Inactive Publication Date: 2004-11-30
R2 SOLUTIONS
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

"The present invention provides a method and system for a pay for placement database search system. The system allows advertisers to simultaneously modify multiple search listings and access statistical data for an entire category. The technical effects of this invention include improved advertising efficiency and flexibility for advertisers, as well as increased data utilization for search engines."

Problems solved by technology

However, the conventional system neither allows grouping the search listings in the categories nor allows for mass update of the search listings by single operation.

Method used

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  • System and method allowing advertisers to manage search listings in a pay for placement search system using grouping
  • System and method allowing advertisers to manage search listings in a pay for placement search system using grouping
  • System and method allowing advertisers to manage search listings in a pay for placement search system using grouping

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Embodiment Construction

Referring now to the drawing, FIG. 1 illustrates the navigation map of a search listing management system which is referred to herein as "Power Manager." Power Manager may be implemented in a pay for placement database search system as described below in conjunction with FIG. 2. In the Power Manager tab 102, the advertiser can either choose to add search listings 104 or to Manage Categories 106. From Manage categories, the advertiser can go to Bid View 110. From Bid View, the advertiser can go to both Listings View 108 and Stat View 112, which provides statistics about search listings. While in one view, the advertiser can navigate to any of the other two views. All three views have ability to edit categories and add listing 114, All three Views have ability to take the advertiser back to Manage Categories page.

FIG. 2 is a block diagram of a pay-for-placement search system 200. FIG. 2 is an example of a distributed system 200 configured as client / server architecture used in one embo...

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Abstract

A system for advertisers to efficiently manage their search listings in placement database search system includes grouping means for managing multiple categories for the search listings and query means for searching search listings. The system further includes quick-fill means for modifying an attribute in plurality of search listings by specifying the modification at single location.

Description

REFERENCE TO COMPUTER PROGRAM LISTINGS SUBMITTED ON COMPACT DISKA compact disc appendix is included containing computer program code listings pursuant to 37 C.F.R. 1.52(e) and is hereby incorporated by reference in its entirety. The total number of compact discs is 1 including 30,071 files and 96,227,410 bytes. The files included on the compact disc are listed in a file entitled "dir_s" on the compact disc. Because of the large number of files contained on the compact disc, the required listing of file names, dates of creation and sizes in bytes is included in the file dir_s on the compact disk and incorporated by reference herein.The Internet provides many databases of information accessible for searching and receiving information. Pay for placement database search systems have been developed in which advertisers bid on the placement of their listings in search results returned to a searcher in response to a world wide web query from a searcher. Each advertiser's listing includes a...

Claims

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Application Information

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Patent Type & Authority Patents(United States)
IPC IPC(8): G06Q30/00G06F19/00G06F17/30G06Q30/02G09F19/00
CPCG06Q30/02Y10S707/99933Y10S707/99935Y10S707/99943
Inventor COLACE, ANN-BETTINASNELL, SCOTT W.DAW, JEREMYCHEUNG, DOMINIC DOUGH-MINGWATKINS, BENJAMIN JAMESSOULANILLE, THOMAS A.ROPP, MATTHEW S.GRAHAM, GABRIELZHAO, PENGKHARMA, KENNETH A.PHILLIPS, SUSAN FLORENCE
Owner R2 SOLUTIONS
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