173 results about "Interactive advertising" patented technology

A device allows easy and unencumbered interaction between a person and a computer display system using the person's (or another object's) movement and position as input to the computer. In some configurations, the display can be projected around the user so that that the person's actions are displayed around them. The video camera and projector operate on different wavelengths so that they do not interfere with each other. Uses for such a device include, but are not limited to, interactive lighting effects for people at clubs or events, interactive advertising displays, etc. Computer-generated characters and virtual objects can be made to react to the movements of passers-by, generate interactive ambient lighting for social spaces such as restaurants, lobbies and parks, video game systems and create interactive information spaces and art installations. Patterned illumination and brightness and gradient processing can be used to improve the ability to detect an object against a background of video images.

A system and method for interactive video advertising comprising advertising overlays that are displayed on a video screen to prompt user interaction. User interaction causes additional advertising content to be made available in a user interface that may be accessed immediately or at a later time point. Advertising content that populates the user interface is chosen based on marketing and behavioral data and parameters. The user interface allows users to access advertising material, send advertising materials to other users and networks such as social networks, social media, telephone networks, wireless telephone networks, cellular telephone networks, computer networks, cable television networks, satellite television networks, video game system networks, the internet, individuals, or combinations thereof. The types of data and advertising materials that may be shared are videos, pictures, photographs, text messages, sweepstakes, contests, emails, telephone calls, popularity indicators, and combinations thereof.

An interactive advertising and public announcement system having storage and processing capabilities, as well as a display device, configured to store, process and / or display a media presentation. The media presentation proceeds according to a Playlist that may incorporate links to web-based content. The display device includes input devices allowing a user to interact with the media presentation and customer recognition devices for detecting the presence of and identifying the user. The system may also include video-conferencing capabilities, and the ability to detect, upload and respond to information obtained from and regarding the user. The system may also be linked and configured to retrieve and respond to user information collected from the user while the user interacts with the system, as well as user information previously-collected and stored in local or remote databases.

Systems and methods are provided for interactive advertising and program promotion that may attract and maintain user interest. The interactive advertisements may be displayed within interactive television application display screens, such as, an interactive television program guide display screen. A user may be able to select an interactive advertisement and may be presented with interactive content or features that may entice the user to view the advertisement. The interactive content or features may be related or unrelated to the product or service being advertised.

Systems and methods are disclosed for creating dynamic interactive advertisements using individualized three-dimensional (3D) human models. The interactive advertisements may be automatically generated based on a user profile associated with the viewer or may be created from an advertisement template by the viewer. Once generated, the viewer can alter the content of the interactive advertisement, make comments, rate the advertisement, and / or share it with others. In certain examples, one or more individualized 3D human head models are automatically selected for inclusion in the interactive advertisement based on the profile or preferences of the user without requiring a user selection of the 3D head model.

An in-vehicle device data communicates with Internet based data processing resources for the purpose of transacting e-mail, e-commerce, and e-business. The in-vehicle device and the Internet based data processing resources can effectuate a wide variety of e-mail, e-commerce, and e-business including accessing auto part databases, warranty, customer, and other remote databases. In addition, e-mail, e-commerce, and e-business transactions can include vehicle security and vehicle service management, data communicating Internet based radio, audio, MP3, MPEG, video, and other types of data. Furthermore, e-mail, e-commerce, and e-business transactions can include interactive advertising, promotional offers, coupons, and supporting other remote data communications. The in-vehicle device can also include functionality for remote monitoring of vehicle performance, data communicating and accessing remote Internet based content and data, and effectuating adjustments and control of vehicle operation. Remote monitoring and control of vehicle operation can be by way of an Internet based data processing resource and can include engine control system programming and setting adjustment, vehicle monitoring, and transmission of vehicle telemetry and metric data. Vehicle telemetry and metric data can include global positioning system (GPS) data, vehicle operational data, engine performance data, and other vehicle data. The in-vehicle device can also wirelessly data communicate with a communication interface device (COM device) or an Internet appliance. Such COM devices or Internet appliances can data communicate wirelessly with an in-vehicle device and simultaneously data communicate in a wired or wireless mode of operation to Internet based data processing resources, and to other data processing resources.

The present invention relates to a method of transacting e-mail, e-commerce, e-business and for transaction of other data communications having associated transaction data for use with a universal server by wirelessly networking a plurality of portable digital devices to an electronic commerce terminal. The system can also effectuate electronic commerce and interactive advertising at the point of sale. Vending equipment can be networked to each other through a first network, programmable and accessible by a PC, server, point of sale (POS) system, property or management information system (PMS / MIS), and networked to a second network. Complete control of a vending machine's functionality including usage, control, diagnostics, inventory, and marketing data capture can be effectuated locally or by remote connection to the network. Remote connection to the network includes Internet type connections, telecommunication (telephone, ISDN, ADSL), VSAT satellite, and other wire and wireless transmission.

A system and method for interactive video advertising comprising advertising overlays displayed on a video screen to prompt user interaction and e-commerce. Advertising overlays specifically highlight a particular region of the video content for which advertising or marketing is appropriate. Software is used to associate advertisement tags with video content, and to associate metadata with the advertisement tag. Payment account information is stored in the system and automatically transmitted to vendors. Purchase suggestions are sent to individuals, social media, and mobile media outlets.

In one of many possible embodiments, a system includes a content delivery subsystem providing an enhanced content data stream, which includes media content from a first source and interactive advertising content from a second source. The system further includes a content processing subsystem communicatively coupled to the media content delivery subsystem. The content processing subsystem is configured to receive the enhanced content data stream, provide at least a component of the media content instance for presentation to a user, and provide at least a subset of the interactive advertising content for concurrent presentation of both the component of the media content and the subset of the interactive advertising content to the user.

The present invention provides multi-unit systems and methods for game augmented interactive marketing or information presentation. A system includes a first advertising unit includes a first processor and a second unit including a second processor both adapted to run an entertainment sequence. The user may restate information provided by the first unit or the second unit. A method for interactive advertising includes soliciting a play move with a first device. The user may respond to a second device. The response may include a product slogan. User information may be communicated between the first unit and the second unit. A method for interactive advertising includes soliciting a play move with a first device, receiving a response to a second device, and storing information on a parent processing unit. Aspects of the invention may also include delivering a token or an information key and recognizing the token or key.