389 results about "Media channel" patented technology

In one embodiment, the invention provides a method. The method includes assigning a unique telephone number to an advertiser; providing an advertisement on a media channel on behalf of the advertiser, the advertisement including one of the unique telephone number and a reference to the unique telephone number; monitoring telephone calls to the unique telephone number; and billing the advertiser for telephone calls to the unique telephone number in accordance with a predefined model.

The invention includes a communication network that comprises a conforming emergency system coupled to an emergency services network by a media channel. The emergency services network includes a resource coupled to a plurality of emergency services. When in operation, the conforming emergency system transmits an emergency event message to the resource over the media channel. The emergency event message includes a retrieval key. Responsive to receiving the emergency event message and the retrieval key, the resource initiates an emergency event session corresponding with the retrieval key. During the emergency event session, the resource transmits multiple responses to the conforming emergency system. Also during the emergency event session, the resource receives information corresponding with the retrieval key from at least one of the emergency services, and transmits the multiple responses containing the information.

One embodiment of the present invention provides a method and apparatus to track demand partners in a pay-per call performance based advertising system. In one embodiment, the method and apparatus include assigning at least one telephonic reference to an advertiser, the reference is to be included in an advertisement on a media channel of a demand partner. The advertiser is assessed a charge based at least in part on telephonic connections to the advertiser via the telephonic reference. The demand partner tracked with a predefined tracking model based at least in part on activity related to the telephonic reference.

Idle video-on-demand (VOD) and / or other streaming media channel capacity is used to deliver promotional content to selected set-top boxes (STBs) in a cable television network. Commercial segment cues are used to instruct a set-top box to switch away from a broadcast program to the streaming media channel during a commercial segment, and then switch back again to the original broadcast program at the end of the segment.More particularly, a promotion server determines an asset to be distributed such as a targeted promotion item (e.g., a commercial), and a list of STBs that are to receive it. The promotion server causes the video promotion content to be stored in VOD / streaming media servers located at the head ends. A scheduler process then delivers schedule messages to head end message servers which identify each promotion asset, and an STB which is to receive it. The head end message server notifies its associated VOD / streaming media server which then cues the asset by loading the asset, starting the asset, but pausing it. Prior to the occurrence of a commercial slot in a broadcast program, an asset trigger is inserted into the broadcast stream at the head end. This asset trigger contains general information concerning the asset to be sent, and an idle VOD / streaming media channel number. The STB receives the asset trigger and readies itself to tune to the VOD / streaming media channel when cued for at the beginning of a commercial segment, but does not yet tune to the VOD / streaming media channel. Upon detection of a commercial cue tone in the broadcast channel, the head end message server sends a tune away trigger to the STB, and also instructs the VOD / streaming media server to start playing the cued promotion. When the STB receives a tune away trigger, it switches from the broadcast channel being played to the selected idle VOD / streaming media channel, and the promotion is viewed.