The invention provides an interactive
system and an interactive method in allusion to television programs. The
system comprises a television, a receiving controller, a
cloud server, a mobile terminal and a social
server, wherein the television is used for displaying the program content; the receiving controller is used for receiving television signals, transmitting the television signals to the television and obtaining the program content displayed by the television at present; the
cloud server is used for storing extending content; and the mobile terminal is used for obtaining the program content displayed at present, visiting the
cloud server to obtain and display the extending content associated to the program content displayed at present, and receiving the input information of a user corresponding to the extending content; and the social
server is used for receiving the input information and / or extending content of the user transmitted by the mobile terminal, and upgrading the
social information of the user corresponding to the identity information of the user. According to the
system provided by the embodiment of the invention, the mobile terminal plays and displays the extending content related to the program content in real time, the program content is extended, and the audience can interact conveniently by the social
server, so that the user experience is promoted.