The invention provides a wire cable labelling machine. The wire cable labelling machine comprises a rack, an adhesive sticker conveying device, a bonding device, a wire cable conveying device and a self-locking type swinging device, wherein the wire cable conveying device is installed on the rack and used for conveying wire cables to the bonding device; the self-locking type swinging device comprises a first pivot shaft, a second pivot shaft, a first linkage element, a second linkage element, a third linkage element and a first driver; the first pivot shaft and the second pivot shaft are pivoted on the rack, one end of the first linkage element is installed on the first pivot shaft, the other end of the first linkage element is pivoted with one end of the second linkage element, the other end of the second linkage element is pivoted with one end of the third linkage element, the other end of the third linkage element is installed on the second pivot shaft, the first linkage element, the second linkage element, the third linkage element and the rack form a first crank rocker mechanism, the first linkage element, the second linkage element and the third linkage element correspondingly serve as a first crank, a first connection and a first rocker in the first crank rocker mechanism; the first driver is arranged on the rack and used for driving the first pivot shaft to rotate; the bonding device is installed on the second pivot shaft. The wire cable labelling machine provided by the invention is capable of improving labelling quality and efficiency for wire cables.