The invention discloses a labeling robot, a labeling machine and a labeling method of the labeling machine. The label robot comprises a spider claw robot body, an installation support, a rotary support, a swing mechanism, a label taking mechanism and a controller, wherein the installation support is installed at the lower end of a rotary shaft of the spider claw robot body, the rotary support is installed at the lower end of the installation support in a rotary mode, the swing mechanism is connected with the rotary support, the label taking mechanism is installed on the rotary support, and the controller is electrically connected with the spider claw robot body, the swing mechanism and the label taking mechanism. According to the labeling robot, the labeling machine and the labeling method of the labeling machine, labeling of cartons in different specifications can be achieved, the automation degree is high, and production efficiency is high.