The invention relates to a copper alloy and application thereof. The copper alloy comprises 5-15 wt% of Zn, 0.2-2.5 wt% of Sn, 0.1-2.0 wt% of Ni, 0.01-0.3 wt% of P, 0-0.3 wt% of Mg, 0-0.5 wt% of Fe, and the balance Cu and inevitable impurities. Preferably, Ni, Sn and P meet that the sum of Ni and Sn is larger than or equal to 1.0 wt% and smaller than or equal to 3.5 wt%, the weight ratio of Ni toSn is 0.08-10, the weight ratio of Ni to P is 2-15, and Ni and P form a NiP compound in a base body. In crystal orientation analysis measured by EBSD, the Brass orientation deviation angles (011)(211)are smaller than 15 degrees, and the area proportion is 10-25%. Meanwhile, the yield strength is larger than or equal to over 600 MPa, the electric conductivity is larger than or equal to 25% IACS, the bending machining performance is excellent, namely, a value R / t in the GW direction is smaller than or equal to 1, and a value R / t in the BW direction is smaller than or equal to 2. The copper alloy is applicable to connectors such as electric parts, car parts and communication devices, terminals and switch parts.