The invention discloses an online user type identification method and an online user type
identification system based on
visual behavior. The online user type identification method based on the
visual behavior includes: collecting and
processing eye movement data of one type or various types of users, obtaining a watching
information data set and a user type set, obtaining a piece or multiple pieces of
eye movement feature data according to watching information concentrated in the watching
information data set so as to generate a sampling
data set, selecting a part of the
eye movement feature data from the sampling
data set, inputting the selected eye movement
feature data into a
support vector machine, obtaining a user type classifier through training, completing a
machine learning process so as to obtain a classifier, inputting collected eye movement data of each arbitrary online user into the user type classifier after being trained, and identifying a user type of each arbitrary online user according to the obtained classifier. The online user type identification method based on the
visual behavior proactively uses an eye
movement tracking technology to obtain and calculate three types of the eye movement feature data of each user when each user browses a webpage, and judges the types of the online users according to differences of the eye movement feature data. The online user type identification method and the online user type
identification system based on the visual behavior perform user identification based on the visual behavior, can proactively
record the eye movement data of the online users, simply and conveniently extract the data, and are high in accuracy and reliability.