Method and device for obtaining user behavior data

A user and behavioral technology, applied in the input/output process of data processing, input/output of user/computer interaction, market data collection, etc., can solve the problems of user behavior data deviation and inaccurate data results, and achieve display content Optimized effect

Pending Publication Date: 2020-01-07
阿里宋汉信息技术有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0004] However, the user behavior data obtained by burying points is biased to a certain extent, resulting in inaccurate statistical results

Method used

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  • Method and device for obtaining user behavior data
  • Method and device for obtaining user behavior data
  • Method and device for obtaining user behavior data

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Embodiment Construction

[0024] In order to enable those skilled in the art to better understand the technical solutions in this application, the following will clearly and completely describe the technical solutions in the embodiments of this application with reference to the drawings in the embodiments of this application. Obviously, the described The implementation manners are only a part of the implementation manners of the present application, rather than all the implementation manners. Based on the implementation in this application, all other implementations obtained by those of ordinary skill in the art without creative work should fall within the protection scope of this application.

[0025] In order to facilitate those skilled in the art to understand the technical solutions provided in the embodiments of the present application, the following first describes the technical environment implemented by the technical solutions. In the prior art, the method for obtaining user behavior data by using...

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Abstract

The embodiment of the invention discloses a method and device for obtaining user behavior data, and the method and device are applied to client equipment with a depth sensing device, and the method comprises the steps: obtaining a focus point of a sight line of a user on a user interface through the depth sensing device on the client equipment; tracking the attention point, and obtaining the stayduration and the attention range of the sight line of the user on the user interface; and determining visual activity data of the user on the user interface based on the stay duration and the attention range. By means of the technical scheme, the visual behavior data of the user can be collected under the condition that the user does not perceive any more, and the accuracy of the obtained user behavior data is improved.

Description

Technical field [0001] This application relates to the field of data collection technology, and in particular to a method and device for obtaining user behavior data. Background technique [0002] In recent years, due to the rapid development of big data, user behavior data has increasingly become a high-value information asset. In the case of obtaining user authorization, obtaining user behavior data and analyzing user behavior according to the behavior data to obtain high-value data results is of great significance for guiding user behavior and proposing market strategies. [0003] In the prior art, user behavior data is usually obtained by applying embedded points. In the process of obtaining user behavior data by using the application embedding method, events that need to be paid attention to (such as clicking, browsing and other events) can be set in the application. Then you can monitor events in the running process of the application. When an event that needs attention occ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F3/01G06Q30/02
CPCG06F3/013G06Q30/0201
Inventor 孔喆
Owner 阿里宋汉信息技术有限公司
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