The present invention is directed to a method and
system for measuring the biometric (physically, behaviorally, biologically and self-report based) responses of an audience to a presentation or interactive experience that provides a sensory stimulating experience and determining a measure of the level and pattern of engagement of that audience and
impact of the presentation or interactive experience. In particular, the invention is directed to a method and
system for measuring one or more biometrically based responses of one or more persons being exposed to the presentation in order to determine the moment-to-moment pattern or
event based pattern and overall level of engagement. The method and
system can include
eye tracking to determine areas of the presentation that correspond to high and low levels of biometric responses suggesting high and low levels of visual
impact. Further, the invention can be used to determine whether the presentation or the content in the presentation is more effective in a
population relative to other presentations (or content) and other populations and to help identify elements of the presentation that contribute to the high level of engagement or
impact and the effectiveness and success (or failure) of the presentation for that
population.