The invention discloses a Lagrange factor calculation method for SATD. According to a rate distortion model of an encoder of limited entropy scalar quantization under a high-code-rate condition, an SSE-based Lagrange factor lambda mode is derived; Hadamard transformation has a feature of energy concentration, energy is mainly concentrated at the top left corner of a two-dimensional matrix, since the Hadamard transformation has similar features with DCT, Hadamard transformation residual errors are also described to be in Gauss distribution; and under the condition that a distortion measure is the SATD, the rate distortion model is obtained, and accordingly, a Lagrange factor lambda pre for the SATD is obtained. According to the invention, the Lagrange factor lambda pre is obtained through calculating parameters delta and delta h, the encoding complexity is quite low, and the encoding complexity is only 1% of that of a conventional algorithm; and the Lagrange factor lambda pre under the distortion measure SATD is obtained from the angle of a rate distortion theory, and the accuracy is high.