The invention discloses an installation and identification method of a website credible identity based on the
domain name system technology. The installation is realized by the steps: website management equipment sends the website information and enterprise essential information requiring the credible identity installation to a
third party website verifying mechanism to carry out credibility
verification; if passing the credibility
verification, the generated credible identity file with signature is sent to the website management equipment; the website management equipment converts the host name part of which the
domain name is verified into a credible query
domain name of which the domain name is verified by using a hashing
algorithm code converting manner; and the credible identity file is compressed and grouped by the
third party website verifying mechanism, and is converted into at least one text character string to be added to the
record of the credible query domain name. According to the invention, the
installation problem of the traditional website credible identity and safety identification problems that the DNS (
domain name system) hijack and the like cannot be identified are solved; and the method is simpler,
safer, easier to distinguish and better in compatibility.