Method and device for pushing control data

Abstract

An embodiment of the invention discloses a method and a device for pushing control data. The method and the device are applied to a control server. The method includes steps of applying for an auxiliary URL (uniform resource locator) for directional advertisements for target regions; receiving first requests for accessing the corresponding auxiliary URL for each advertisement request; extracting second source IP (internet protocol) addresses according to the first requests; establishing corresponding relations between first source IP addresses and the second source IP addresses; determining IP addresses of the directional advertisements for the target regions according to the multiple established corresponding relations; transmitting the determined IP addresses to media servers so as to stop the media servers from transmitting the directional advertisements for the target regions to advertisement front ends corresponding to the determined IP addresses. The first requests are transmitted by the advertisement front ends. The second source IP addresses correspond to the advertisement front ends. The directional advertisements at the determined IP addresses need to be stopped from being released. The method and the device have the advantages that regional information difference due to strategy routes on basis of domain names and DNS (domain name server) hijacking can be reduced, and accordingly loss of media can be decreased.

Description

technical field [0001] The invention relates to the technical field of data push, in particular to a method and device for controlling region-oriented advertisement data push. Background technique [0002] Online advertising is a high-tech advertisement that is published or published on the Internet and delivered to Internet users through the Internet by using the advertising banners, text links, and multimedia methods on the website through the Internet advertising platform, that is, the media. When merchants choose to advertise online, in order to prevent media websites from falsely reporting the number of views of online advertisements, a third party is required to provide a fair quantitative basis for online advertising effect evaluation and advertising billing, and this third party refers to a third-party network monitoring agency. [0003] For the placement of geographically-targeted advertisements, after the front-end of the advertisement requests access to the URL (U...

AI Technical Summary

Problems solved by technology

[0003] For the placement of geographically-targeted advertisements, after the front-end of the advertisement requests access to the URL (UniformResourceLocator, Uniform Resource Locator) of the corresponding geographically-targeted advertisement from the media server at the backend of the advertisement and receives the feedback data of the geographically-targeted advertisement, it will request to access the URL of the third-party monitoring agency. The URL used to monitor geographically targeted advertisements, the media server at the back end of the advertisement and the monitoring server of the third-party monitoring organization use the source IP (Internet Protocol, a protocol for interconnection between networks) addresses detected when the user requests the above two URLs respectively Judging the user's geographical information, however, due to domain name-based policy routing and DNS (DomainNameSystem, domain name system) hijacking, the network lines through which the front-end of the advertisement requests to access the above two URLs are different, resulting in the monitoring server of the third-party monitoring organization The detected source IP address is different from the source IP address detected by the advertising backend media server, so the region corresponding to the source IP address will also be different

[0004] It can be seen from the above that for a geographically targeted advertisement that has been delivered, the delivery volume calculated by the media must be different from the delivery volume calculated by the third-party monitoring agency. There is a difference in the amount of delivery in the delivery data of the media statistics, or the media is required to make up the amount or even double the amount, which will obviously reduce the income of the media

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