600 results about "Online advertising" patented technology

A method of online advertising includes receiving an ad request, determining at least one proxy ad in response to the ad request, and providing the at least one proxy ad, wherein the at least one proxy ad links to a listing page. A method of online advertising includes providing a template ad including a static portion, receiving a request for structured information format data, determining structured information format data based on selection criteria associated with the request, and providing the structured information format data to the template ad based on the determination. A method for advertising with structured information format data feeds including receiving a first request at a structured information format data server, sending structured information format data including an ad from the structured information format data server, the ad including a content aggregator identifier, and determining whether the content aggregator identifier is included in an ad request.

Rich multimedia content is provided to a wireless device, particularly in response to a request for directory assistance generated by a client application. The multimedia content is provided as a multimedia message including bundled multimedia elements such as images, sound, text, and video files. The multimedia elements are compiled into a single multimedia presentation or deck that includes multiple screens that are automatically advanced for the convenience of the wireless device user. The user can interact with elements of the multimedia presentation, for example by placing orders, providing payment information, controlling playback, and forwarding or saving the deck to the wireless device. Multiple decks may be retrieved by a single request, and the decks are presented in an order determined by a bidding system or according to user preferences. Elements can be presented visually and / or audibly, and the user can interact using voice commands, manual entries, or stored entries.

Online information (such as advertiser Web pages in conjunction with products lists, Web content, existing online ads, etc.), or an electronic version of offline advertisement information, is used to generate online advertising information, such as a landing page, targeting information, and / or ad creative information.

Location-blocking and identity-blocking services that can be commercially offered by a service promoter, e.g., a cellular service provider or a web advertiser. In the identity-blocking service, the service promoter may disclose the current physical location of a mobile subscriber (i.e., a cellular phone operator) to a third party (e.g., a web advertiser) subscribing to the identity-blocking service. However, the service promoter may not send any identity information for the mobile subscriber to the third party. On the other hand, in the location-blocking service, the service promoter may disclose the mobile subscriber's identity information to the third party, but not the current physical location of the mobile subscriber. Blocking of the mobile subscriber's identity or location information may be desirable for privacy reasons, to comply with a government regulation, or to implement a telecommunication service option selected by the mobile subscriber. However, in the case of the mobile subscriber requesting emergency help, the service promoter may not block identity and / or location information. Instead, the service promoter may send all such information to the emergency service provider (e.g., the police or a hospital).

A system, method, and computer program product for online advertising, including generating pricing for an advertisement campaign of an advertiser paying on a Cost-Per-Click (CPC) basis or Cost-Per-Acquisition (CPA) based on internal tracking metrics and / or pricing and performance analysis of advertisements from an advertising distribution network; and distributing the advertisement as a CPC-based advertisement and / or CPA-based advertisement to an advertising distribution network.

A system and method for providing on-line advertising is presented. An interface guiding on-line advertising creation is presented. An advertisement is created from at least one of user inputs and stored data and includes information describing at least one item. An advertising creative is generated in association with the advertisement and includes a hyperlink reference to the advertisement. The advertisement is hosted on-line as a Web page and the advertising creative is placed on one or more targeted Web pages.

A system and a method for measuring and monitoring effectiveness of on-line advertising are provided. The system and method provide a code attached to, for example, an advertising banner of a company that may advertise goods and / or services of the company. The code provides a signal to a server when the banner is viewed on a computer of a user. Cookie data is transferred by the server to the computer of the user providing information related to viewing of the advertising banner. Surveys are further presented to users to obtain information related to the effectiveness of the advertising for both exposed users and control users.

Location-blocking and identity-blocking services that can be commercially offered by a service promoter, e.g., a cellular service provider or a web advertiser. In the identity-blocking service, the service promoter may disclose the current physical location of a mobile subscriber (i.e., a cellular phone operator) to a third party (e.g., a web advertiser) subscribing to the identity-blocking service. However, the service promoter may not send any identity information for the mobile subscriber to the third party. On the other hand, in the location-blocking service, the service promoter may disclose the mobile subscriber's identity information to the third party, but not the current physical location of the mobile subscriber. Blocking of the mobile subscriber's identity or location information may be desirable for privacy reasons, to comply with a government regulation, or to implement a telecommunication service option selected by the mobile subscriber. However, in the case of the mobile subscriber requesting emergency help, the service promoter may not block identity and / or location information. Instead, the service promoter may send all such information to the emergency service provider (e.g., the police or a hospital).

A system, method, and computer program product for online advertising, including computing and dynamically updating a cost-per-click (CPC) value of an advertisement for an advertisement traffic source based on a variable; and automatically uploading and distributing the advertisement to the traffic source. The variable includes price, advertisement traffic source, and / or advertiser variables. Further embodiments include dynamically updating an advertisement listing that has a cost-per-acquisition (CPA)-based value with associated CPC or cost-per-1000 (CPM) values; and distributing the advertisement listing to an advertisement distribution network that serves the listing based on the CPC or CPM values. The distribution network includes CPC-based, CPA-based, and / or CPM-based distribution networks. Further embodiments include determining a CPC value for a CPA-based advertisement; and placing the advertisement on an advertising network at the determined CPC based on a ratio of an expected number of conversions at a CPA value divided by a number of clicks at the CPC.

According to the invention, a method is disclosed for playing a video program for a user that has an associated commercial that can be avoided to some extent if the user is authorized. In one step, the video program is received with the associated commercial and made available for display. An attempt by the user to avoid normal playback is detected. A playback point in the video program for the associated commercial is determined. The attempt is correlated to the playback point in the video program for the associated commercial. It is determined whether the user is authorized to avoid normal playback of the associated commercial. If the user is not authorized to avoid normal playback of the associated commercial, the attempt is thwarted.

Location-blocking and identity-blocking services that can be commercially offered by a service promoter, e.g., a cellular service provider or a web advertiser. In the identity-blocking service, the service promoter may disclose the current physical location of a mobile subscriber (i.e., a cellular phone operator) to a third party (e.g., a web advertiser) subscribing to the identity-blocking service. However, the service promoter may not send any identity information for the mobile subscriber to the third party. On the other hand, in the location-blocking service, the service promoter may disclose the mobile subscriber's identity information to the third party, but not the current physical location of the mobile subscriber. Blocking of the mobile subscriber's identity or location information may be desirable for privacy reasons, to comply with a government regulation, or to implement a telecommunication service option selected by the mobile subscriber. However, in the case of the mobile subscriber requesting emergency help, the service promoter may not block identity and / or location information. Instead, the service promoter may send all such information to the emergency service provider (e.g., the police or a hospital).

In an online advertising system, advertisers compete with each other for advertising space. There may be multiple advertising positions available, where the placement of advertisements is determined by an auction. To encourage competition, some advertisements may be presented with enhanced features. These enhanced features create an incentive for which advertisers can compete, thereby increasing the effectiveness, usefulness and / or profitability of the advertising system. The application of enhanced features may be determined using at least one or more of pricing information, performance information and advertising information.

The present disclosure relates to systems and methods for creating, via a development tool, a unit type for display on a web page in response to a keyword on the web page. A development tool may identify a unit type template for creating a unit type. The unit type may comprise a tooltip for augmenting a keyword on a web page. A user may select, via the development tool, a media block component to add to the unit type. The user may place the media block component on a layout of the unit type. The development tool may generate script code to define the layout of the unit type as a set of cells and rows within a predetermined sized container. The media block component may be placed in a cell and a row of the set of cells and rows. The script code may provide execution direction for rendering media of the media block component while displaying the unit type.