The present invention prevents deterioration of
image quality by lowering a heat value of a data driver connected to a
liquid crystal display panel. In a
liquid crystal display device, a pixel which connects a TFT thereof to one of two neighboring scanning
signal lines and a pixel which has a TFT thereof connected to the other scanning
signal line are alternately arranged in the extending direction of the scanning
signal lines, two pixels which are arranged close to each other with one video signal line sandwiched therebetween have respective TFTs connected to the video signal line, and the connection relationship between the TFT of each pixel and the scanning signal line is inverted for every pair of two pixels arranged in the extending direction of the video
signal lines. Here, each time the scanning signal line to which a scanning signal is inputted is changed, a potential of a common
voltage is alternately changed over between a first potential and a second potential higher than the first potential, a video signal of a potential higher than the first potential is inputted to the video
signal lines when the common
voltage of the first potential is inputted to the common
electrode, and a video signal of a potential lower than the second potential is inputted to the video
signal lines when the common
voltage of the second potential is inputted to the common
electrode.