The invention discloses a cloth pulling and feeding mode of a cutting machine and a cloth pulling and feeding device of the cutting machine. According to the cloth pulling and feeding device, a firstpressing component and a second pressing component are arranged at the two ends of a rack correspondingly, a driving component is arranged on the side surface of the rack, a sliding rail is arranged on the rack, a sliding component is arranged on the sliding rail, the sliding component and a cloth pulling component are mutually fixed, the cloth pulling component is positioned between the first pressing component and the second pressing component, the driving component is in transmission connection with the sliding component, a tensioning roller is further arranged on the rack, the tensioning roller is used for tensioning the annular conveying belt, the annular conveying belt is positioned below the first pressing component, the cloth pulling component and the second pressing component, theannular conveying belt is made of a material capable of being magnetically attracted, an electromagnet is arranged at the bottom of the cloth pulling component, the first pressing component, the second pressing component, the driving component, the cloth pulling component and the electromagnet are electrically connected with a controller. The cutting machine has the advantages that the amount ofthe cloth distributed at one time is large and the cloth is not easy to deviate; moreover, the feeding structure is simple, the assembling is convenient, and the maintenance is convenient.