An operating device control section (4) controls an output current of a DC-
DC converter (1), and also controls a commutation frequency of a
commutator (2) that converts a
direct current output from the DC-
DC converter into an
alternating current. The operating device control section operates a
discharge lamp, at the start of lamp operation, with a predetermined
voltage value lower than a rated
voltage and a first target current value higher than a rated current, then, at an end of a predetermined
high frequency start period (T1) elapsed from the start of lamp operation, controls the
commutator to switch from a commutation frequency higher than that during a steady lamp operation to a commutation frequency during the steady lamp operation, and then, after a
voltage applied to the
discharge lamp increases and reaches a voltage not lower than a predetermined
threshold voltage (Vth) which is not higher than the rated voltage, controls the DC-
DC converter to switch from the first target current value to a second target current value which is not higher than the rated current to operate the
discharge lamp. A temperature of a lamp
electrode can be increased quickly and sufficiently to reduce a time required to increase the lamp
illuminance, thereby reducing a time required to cause video to be viewable.