The invention discloses a rural tourism destination brand promotion strategy research sand table, and relates to the field of rural tourism, the rural tourism destination brand promotion strategy research sand table comprises a placement box, and the left and right side surfaces of the placement box are movably connected with optical axes on the left and right sides of a lead screw through rolling bearings. A motor, a second gear, a third gear, a first connecting shaft, a first bevel gear, a second bevel gear, a lead screw, a threaded sleeve, a connecting rod and a threaded rod are arranged and connected with the containing disc, and a nut is arranged and is in threaded connection with the threaded rod; the problems that when an existing rural tourist destination brand improvement strategy research sand table is used, a user cannot conveniently place a landscape sand table model, meanwhile, follow-up sand in the sand table is inconvenient to clean, and most existing rural tourist destination brand improvement strategy research sand table directly exposes the sand table model to the outside, so that the sand table model is inconvenient to clean are solved. Therefore, external sundries are easy to fall into the sand table model to damage the sand table model, and the existing sand table device is inconvenient for a user to mark and research the sand table model.