The invention relates to a low-temperature resistant UV (Ultraviolet)-curable coating material. The low-temperature resistant UV-curable coating material is prepared from the following raw materials in parts by weight: 40-45 parts of polyurethane acrylate prepolymer, 14-18 parts of epoxy acrylate, 5-7 parts of hydroxypropyl methacrylate, 8-12 parts of meerschaum powder, 3-5 parts of linoleic acid, 4-6 parts of dioctyl phthalate, 4-8 parts of methyl ethyl ketone, 1-2 parts of benzil dimethyl ketal, 10-14 parts of maleic anhydride, 3-6 parts of ammonium polyphosphate and 4-5 parts of auxiliaries. The UV coating material disclosed by the invention has high wear resistance, high adhesive power, high flexibility, high peeling strength, excellent low-temperature resistance and outstanding optical properties and weatherability; through adding the meerschaum powder, the shrinking percentage is lowered, a coating is difficult to crack, and the flame retardance is improved; the coating material further has the characteristics of low content of VOC (Volatile Organic Compounds), good decorative effect, high curing speed, easiness in construction, being suitable for assembly line production and the like, and can be applied to the decoration of base materials, such as plastics, woodenware, metals and the like; due to the auxiliaries, the dispersity of the coating material is improved, the leveling property is good, and a coating layer is smooth and bright.