The present invention provides business process, method and computer based techniques for reward program operators to offer reward point advance to their members. Both multi-partner and proprietary reward applications can utilize the present invention to attract new customers, retain existing customers and increase sales volume. A preferred embodiment of the present invention involves a credit account established by a financial institution, especially a credit card issuer. A coalition reward program can take full advantage of the present invention by leveraging value propositions of financial institutions, retailers, merchants, service providers, manufacturers, etc. A credit card issuer owning a reward platform can be at the best position to implement the present invention with minimal incremental investments.