The invention relates to the field of sample display equipment, and in particular, relates to a movable display stand for architectural design, wherein the movable display stand comprises a stand body, a plurality of trundles for moving are mounted at the bottom of the stand body, and a display mechanism for laying exhibits, a stabilizing mechanism for stabilizing the display mechanism and a fixing mechanism for fixing the exhibits are arranged in the stand body. Before a building model is mounted on the display stand, the bottom ends of lead screws are rotated by a tool, the lead screws rotate to drive third connecting rods to move upwards or downwards through a nut, the third connecting rods drive display blocks to move upwards or downwards, and the height of each display block is adjusted according to the actual terrain height, and then the building model which is scaled at the equal ratio is placed in first grooves in the display blocks, so that the display requirement of building layout can be met, materials required for manufacturing the terrain model are saved, and the cost is reduced; and when a specific building on a certain display block needs to be observed, the display blocks can be driven to move upwards by rotating the lead screws, so that a customer can conveniently observe details of the model.