The invention discloses an internet marketing cloud service platform which comprises a client terminal, a cloud service platform and a merchant terminal, the client terminal and the merchant terminalboth comprise an I / O module and a communication module, and the cloud service platform comprises a data receiving and dispatching module, a storage module and a data analysis module; And the manufacturing cost of the client terminal and the merchant terminal is reduced, the applicable equipment range is wide, the number is large, and the popularization cost is low. And the transaction rate can beeffectively improved, so that the order quantity of merchants is increased. Targeted marketing information pushing is carried out on the transacted user; According to the invention, the target customer is converted into the old customer, and the potential customer mining unit is matched, so that the customers with the same consumption attribute and customer interest category can be mined in the whole network, the commodity and marketing information is pushed to the customers, the customers without transaction are converted into new customers, and the order quantity is increased.