Embodiments of the invention provide electronic article
voucher pushing methods, electronic article generation methods and devices, a user terminal and a
server, and relates to the technical field of computers. One electronic article
voucher pushing method comprises the following steps of: obtaining respective
feature data of a plurality of article vouchers and user portrait data which is used for representing consumption features of a user; respectively matching the respective
feature data of the plurality of article vouchers with the user portrait data to obtain a matching result; and obtaining a to-be-pushed article
voucher on the basis of the matching result, and pushing the to-be-pushed article voucher to a user
client corresponding to the user portrait data. According to the electronic article voucher pushing method, article vouchers which are highly associated with clients can be pushed to the clients in the article voucher pushing process, so that the article voucher pushing
correctness is enhanced, and the probability of consuming the article vouchers by the users is further enhanced.