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Information push method and device

An information push and information database technology, applied in the field of information push methods and devices, can solve the problems of inaccurate information push and low click-through rate of push information, and achieve the effects of high push precision and improved click-through rate.

Active Publication Date: 2016-01-27
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Abstract
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  • Claims
  • Application Information

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Problems solved by technology

This kind of information push is not accurate enough, resulting in a low click-through rate of push information

Method used

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  • Information push method and device
  • Information push method and device

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Embodiment Construction

[0051] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0052] Traditional information push is an information push mode that actively matches user needs based on keywords provided by search engines. For example, assuming that the keyword entered by the user is "mobile phone", the search engine will not only provide the user with search results related to "mobile phone", but also push other information ...

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Abstract

The invention provides an information push method and device. The method comprises the following steps of acquiring a page content which is browsed by a user; acquiring push information matched with the page content; and pushing the push information to the user. According to the information push method and device provided by the invention, no longer like the way of the prior art that information is pushed to the user based on a keyword provided by a search engine, the information push is associated with the page content browsed by the user, and the information matched with the page content browsed by the user is pushed to the user; therefore, compared with the prior art, the precision of the push information is higher, and the click rate of the push information is improved.

Description

【Technical field】 [0001] The present invention relates to the technical field of the Internet, in particular to an information push method and device. 【Background technique】 [0002] The traditional information push method is an information push mode that actively matches user needs based on keywords provided by search engines. For example, in traditional Internet keyword advertising, the owner of the advertising network usually provides keywords to the advertiser, and the advertiser creates an advertisement based on the keywords provided by the advertising network. When the user performs a keyword search service, he can see the keyword he is searching for. Relevant advertisements, the user can choose to click on the advertisements that are attractive to him. This kind of information push is not accurate enough, resulting in a low click-through rate of push information. 【Content of invention】 [0003] Aspects of the present invention provide an information push method an...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/00G06F16/9535
Inventor 刘俊启黎科峰
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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