Network advertisement pushing method and network advertisement pushing device

Abstract

The invention provides a network advertisement pushing method and a network advertisement pushing device, and relates to the Internet advertisement putting technology field. The network advertisement pushing method is characterized in that a target picture and a reference picture disposed in a to-be-put webpage are acquired; the similarity between the reference picture and the target picture is calculated; when the picture similarity satisfies a preset requirement, the advertisement information corresponding to the target picture is pushed to the preset position of the to-be-put website; the network advertisement is pushed by aiming at the picture content according to the picture similarity matching, and the pushing of the irrelevant advertisement information according to the key word / label data matching is prevented, and therefore the pushing precision is high, and network user experience is improved at the same time of reducing input cost of merchants.

Description

technical field [0001] The present invention relates to the technical field of Internet advertisement delivery, in particular to a method and device for pushing network advertisements. Background technique [0002] With the rapid development of the Internet, network platforms provide users with more and more conveniences, such as conducting commodity and service transactions on the Internet, and how to make commodities and services widely known to others, by putting Advertising is a great way to promote. [0003] At present, the common online advertising delivery and push schemes are mainly based on the association or matching degree of keyword / label data, the same or similar relationship, that is, through the keyword / label data of the advertisement and the advertising medium (such as web content, network pictures or Related matching and similarity between keywords / label data of current web browsers) for online advertisement delivery and push. However, since the above-ment...

AI Technical Summary

Problems solved by technology

However, since the above-mentioned advertisement delivery method itself adopts a fuzzy matching method, it is difficult to accurately retrieve and place it, and considering that there is a strong subjectivity or deliberation in the process of setting the above-mentioned advertisement keywords, resulting in push The information may not be what the user is interested in. In addition, the keyword / tag data of the audience of the advertisement, the page viewer and the keyword / tag data of the current page are often different, such as focusing on "patent application" and "cloud computing". Business and content viewers will also see low-relevance online advertisements such as "patent application" agency services or "cloud server" promotions when browsing "home decoration" or "travel and vacation" and other leisure and pastime web content

[0004] The inventor found in the research that the existing online advertising delivery method uses the association and matching of the advertisement and the keyword / label data of the advertising medium to push the advertisement to the corresponding advertising medium, because it cannot place and push the advertisement accurately, resulting in the High input costs and low economic returns

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