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Recommendation information pushing method and device, computer equipment and storage medium

A technology for recommending information and computer programs, which is applied in the Internet field and can solve the problems that the recommended information is not the user and the conversion rate of the recommended information is low.

Active Publication Date: 2019-10-11
PING AN TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

However, the recommended information pushed by this push method may not be the recommended information that the user is actually interested in, so there is a problem of low conversion rate of recommended information

Method used

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  • Recommendation information pushing method and device, computer equipment and storage medium
  • Recommendation information pushing method and device, computer equipment and storage medium
  • Recommendation information pushing method and device, computer equipment and storage medium

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Embodiment Construction

[0044] In order to make the purpose, technical solution and advantages of the present application clearer, the present application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present application, and are not intended to limit the present application.

[0045] The push method of recommended information provided by this application can be applied to such as figure 1 shown in the application environment. Wherein, the terminal 102 communicates with the server 104 through the network. The server 104 receives the information acquisition request corresponding to the user identification sent by the terminal 102, and queries the user application progress data corresponding to the user identification and the pre-configured recommended information identification according to the information acquisition request. When the user appli...

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Abstract

The invention relates to a function optimization technology, and provides a recommendation information pushing method and device, computer equipment and a storage medium. The method comprises the following steps: receiving an information acquisition request which is sent by a terminal and corresponds to a user identifier; querying user application progress data corresponding to the user identifierand a pre-configured recommendation information identifier according to the information acquisition request; when the user application progress data is not queried, querying user application behaviorbreakpoint data corresponding to the user identifier and the recommendation information identifier; when the user application behavior breakpoint data is queried, determining the recommendation information identifier as a pushed target recommendation information identifier; and pushing recommendation information corresponding to the target recommendation information identifier to the terminal fordisplay. By adopting the method, the pushing accuracy of the recommendation information can be improved, so that the conversion rate of the recommendation information is improved.

Description

technical field [0001] The present application relates to the technical field of the Internet, in particular to a method, device, computer equipment and storage medium for pushing recommended information. Background technique [0002] With the continuous development of Internet technology, due to the advantages of high exposure rate of Internet information, fast push speed and various display forms, more and more recommendation information uses the Internet to recommend products. The recommendation information pushed based on the Internet is mainly displayed to the user through a client or a browser webpage, so as to recommend the product recommended by the recommendation information to the user. [0003] At present, the recommended information is usually pushed according to the recommended information schedule preset by the operator, or the recommended information to be pushed is determined according to the user's browsing behavior. The push method of pushing recommendatio...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535
CPCG06F16/9535
Inventor 乐志能
Owner PING AN TECH (SHENZHEN) CO LTD
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