Information pushing method, device and system, terminal and readable storage medium

An information push and terminal technology, applied in special data processing applications, instruments, electrical digital data processing, etc., can solve the problems of low accuracy and low push conversion rate, and achieve the effect of improving push conversion rate and push accuracy

Active Publication Date: 2018-02-02
GUANGDONG OPPO MOBILE TELECOMM CORP LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

However, this push technology has low accuracy and low push conversion rate

Method used

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  • Information pushing method, device and system, terminal and readable storage medium
  • Information pushing method, device and system, terminal and readable storage medium
  • Information pushing method, device and system, terminal and readable storage medium

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Embodiment Construction

[0046] The application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present application, but not to limit the present application. In addition, it should be noted that, for the convenience of description, only some structures related to the present application are shown in the drawings but not all structures.

[0047] At present, the server obtains the type of data recently browsed by the user, and then pushes the information of the type to the user. However, due to the accidental nature of the data browsed by users, the push of information based on the number of occasional browses by users cannot accurately locate user needs, resulting in low push accuracy. For push information with low push accuracy, the user does not pay attention to the content of the push information, and the user will not check the push information...

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Abstract

The invention discloses an information pushing method, device and system, a terminal and a readable storage medium. The method comprises the following steps that: receiving the position information and the behavior information, which are sent from a first terminal, of a first user; substituting the position information and the behavior information into a preset machine learning model to obtain thebehavior characteristics of the first user; and according to the behavior characteristics, sending pushing information to the first user. By use of the information pushing method provided by the embodiment of the invention, a server can substitute the position information and the behavior information into the preset machine learning model so as to obtain the behavior characteristics of the firstuser after the position information and the behavior information, which are sent from a first terminal, of the first user are received; and then, according to the behavior characteristics, the pushinginformation is sent to the first user. Therefore, pushing accuracy is improved, and a pushing conversion rate is improved.

Description

technical field [0001] The embodiments of the present application relate to electronic device application technologies, and in particular to an information push method, device, terminal, readable storage medium, and system. Background technique [0002] With the development of smart terminals, mobile terminals such as smart phones are widely popularized. The smart terminal has the function of information push, and the relevant technology obtains the type of data recently browsed by the user, and then pushes the information of this type to the user. However, this push technology has low accuracy and low push conversion rate. Contents of the invention [0003] The present application provides an information push method, device, terminal, readable storage medium and system, which can improve push accuracy and push conversion rate. [0004] In the first aspect, the embodiment of the present application provides an information push method applied to a server, including: [0...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/9535G06F16/9537
Inventor 梁昆
Owner GUANGDONG OPPO MOBILE TELECOMM CORP LTD
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