Location resource data pushing method and device, computer equipment and storage medium

Abstract

The invention relates to a location resource data pushing method and device based on resource allocation, computer equipment and a storage medium. The method comprises the following steps: receiving aplace resource acquisition request sent by a service terminal, wherein the place resource acquisition request carries product information and geographic position information; Obtaining a preset classification model, classifying the product information through the classification model, and adding a corresponding category label to the product information; Obtaining a plurality of location portraitdata and crowd portrait data according to the geographical location information; Obtaining a preset data analysis model, and performing matching analysis on the product information according to the category labels, the place portrait data and the crowd portrait data through the data analysis model to obtain preference values of the product information corresponding to a plurality of places; And sorting the place data according to the preference values of the places, obtaining a preset number of preferred place data, and pushing the preferred place data to the service terminal. By adopting themethod, the data pushing accuracy can be effectively improved, so that the product pushing efficiency is effectively improved.

Description

technical field [0001] The present application relates to the field of computer technology, in particular to a location resource data push method, device, computer equipment and storage medium based on resource allocation. Background technique [0002] With the rapid development of Internet technology, more and more online promotion methods have appeared, but the resources for online promotion are limited, and traditional offline promotion is still a very important promotion method. With the gradual rise of LBS (Location-Based Social, location-based service), LBS can obtain the location through mobile base stations, wifi or GPS alone, and can also obtain the location through a combination of these methods. With the increasing proportion of mobile terminals in people's lives, the application of LBS has become more and more extensive, gradually covering social, travel, logistics, information, intelligent hardware and other fields. [0003] At present, there are some ways to u...

AI Technical Summary

Problems solved by technology

[0003] At present, there are some ways to use LBS data to recommend points of interest, etc., but the data analyzed in the existing ways is relatively simple, and most of them only calculate the user's preference for places based on historical check-in information. In this way, the target data The push accuracy rate is low

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