Electronic article voucher pushing methods, electronic article voucher generation methods and devices, user terminal and server

Abstract

Embodiments of the invention provide electronic article voucher pushing methods, electronic article generation methods and devices, a user terminal and a server, and relates to the technical field of computers. One electronic article voucher pushing method comprises the following steps of: obtaining respective feature data of a plurality of article vouchers and user portrait data which is used for representing consumption features of a user; respectively matching the respective feature data of the plurality of article vouchers with the user portrait data to obtain a matching result; and obtaining a to-be-pushed article voucher on the basis of the matching result, and pushing the to-be-pushed article voucher to a user client corresponding to the user portrait data. According to the electronic article voucher pushing method, article vouchers which are highly associated with clients can be pushed to the clients in the article voucher pushing process, so that the article voucher pushing correctness is enhanced, and the probability of consuming the article vouchers by the users is further enhanced.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to a method for pushing electronic coupons, a method for generating electronic coupons, a device for pushing electronic coupons, a device for generating electronic coupons, a user terminal and a server. Background technique [0002] In order to attract customers to come to the store again for consumption, merchants usually give certain vouchers or item coupons to customers after consumption. [0003] Among them, vouchers are mostly in the form of discount coupons, vouchers and cash coupons. Although it has stimulated the user's secondary consumption rate to a certain extent, such secondary consumption is actually uncontrollable for merchants' costs and benefits, and even leads to negative returns. [0004] If item coupons are used, take restaurants as an example. Although merchants can choose high-margin dishes as discounts or gifts to create a more effective event effect...

AI Technical Summary

Problems solved by technology

Although it has stimulated the secondary consumption rate of users to a certain extent, such secondary consumption is actually uncontrollable for merchants' costs and benefits, and even leads to negative returns.

[0004] If item coupons are used, take restaurants as an example. Although merchants can choose high-margin dishes as discounts or gifts to create a more effective event effect, for merchants, the dishes on item coupons are still relatively fixed. The dishes cannot be changed after finishing; for the user, the user has no chance to get the dishes that suit their own taste, and what they may get is the dishes that they don't like or can't eat

That is to say, in the process of pushing item coupons, item coupons that are not highly related to the customer will be pushed to the customer, resulting in low accuracy of item coupon push

Images