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Advertisement data push method and device

A technology for advertising data and data, applied in the computer field, can solve the problem of low advertising data push accuracy, and achieve the effect of improving the push accuracy.

Inactive Publication Date: 2017-08-18
BEIJING ANBOTONG TECH CO LTD
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  • Abstract
  • Description
  • Claims
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Problems solved by technology

[0004] However, the inventor found that in the prior art, no matter who the user is using the terminal and no matter when the terminal accesses the network, the advertisement data pushed by the advertisement server to the terminal is the same, but the advertisement data pushed may not always be what the user feels. Interested advertising data, which will lead to lower accuracy of advertising data push

Method used

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  • Advertisement data push method and device
  • Advertisement data push method and device
  • Advertisement data push method and device

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Embodiment Construction

[0058] Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary embodiments do not represent all implementations consistent with the embodiments of the present invention. Rather, they are merely examples of apparatuses and methods consistent with aspects of the embodiments of the invention as recited in the appended claims.

[0059] figure 1 is a flow chart of a method for pushing advertisement data according to an exemplary embodiment, as shown in figure 1 As shown, the method is used in a terminal, and the method includes the following steps.

[0060] In step S101, the terminal sends a data acquisition request to the advertising data push platform, and the data acquisition...

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Abstract

The invention provides an advertisement data push method and device. Through data interaction between a terminal, an advertisement data push platform and an advertisement server, advertisement data of which data characteristics are consistent with consumption characteristics of a user and a data theme contains key words can be acquired by the advertisement server according to a user identifier of the user and the key words used for describing the data theme of to-be-requested data needing requested by the user, and the acquired advertisement data is pushed to the user. Compared with the prior art, the method is advantaged in that the advertisement data is pushed to the user according to present demands of the user and the historical consumption characteristics of the user, and push accuracy of the advertisement data can be improved.

Description

technical field [0001] The embodiments of the present invention relate to the field of computer technology, and in particular, to a method and device for pushing advertisement data. Background technique [0002] With the improvement of Internet technology, more and more users use the Internet. At the same time, the advertising business has achieved rapid development. More and more advertisers use the Internet to push advertising data to users. [0003] At present, the prior art provides an advertisement push method, including: the advertisement server will prepare specific advertisement data in advance, and when the user uses the terminal to access the network, the advertisement server will push the advertisement data prepared in advance to the terminal; The advertisement data pushed by the advertisement server is displayed on the screen, and then the user can see the advertisement data on the screen of the terminal, so as to push the advertisement data to the user. [0004...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F17/30H04L29/08
CPCG06F16/9535G06F16/955G06Q30/0255G06Q30/0277H04L67/55
Inventor 魏言华
Owner BEIJING ANBOTONG TECH CO LTD
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