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Parking advertisement pushing method and system

An advertisement push and advertisement information technology, applied in the field of intelligent parking management, can solve the problems of single parking advertisement push content, poor advertisement push pertinence, and low advertisement push accuracy, and achieve the effect of improving conversion effect and push accuracy.

Inactive Publication Date: 2019-07-26
INTELLIGENT INTER CONNECTION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In order to solve the above technical problems, the present invention provides a method and system for pushing parking advertisements, which can solve the problems of single pushing content of parking advertisements, poor pertinence of advertisement pushing, and low accuracy of advertisement pushing

Method used

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  • Parking advertisement pushing method and system
  • Parking advertisement pushing method and system
  • Parking advertisement pushing method and system

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Embodiment Construction

[0071] The technical solutions of the present invention will be described in further detail below with reference to the accompanying drawings and embodiments.

[0072] Such as figure 1 As shown, the embodiment of the present invention provides a parking advertisement push method, including the following steps:

[0073] 101. Collect images of vehicles entering the parking space.

[0074] Wherein, the parking spaces may be on-street parking spaces on both sides of the road, parking spaces in closed / semi-closed parking lots, etc., which are not limited in this embodiment of the present invention. The images of the vehicles entering the parking spaces all include pictures and / or short videos, which are not limited in this embodiment of the present invention. The image of the vehicle entering the parking space can be collected by the camera group that manages the corresponding parking space.

[0075] 102. Identify and analyze the vehicle image to obtain vehicle feature informati...

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Abstract

The invention discloses a parking advertisement pushing method and system, and relates to the field of intelligent parking management, and the method comprises the following steps: collecting a vehicle image entering a parking space; identifying and analyzing the vehicle image to obtain vehicle feature information corresponding to the vehicle; obtaining advertisement information corresponding to the vehicle feature information; and pushing the advertisement information to a vehicle owner corresponding to the vehicle. According to the invention, the collected vehicle image is analyzed and identified; real-time customized pushing of the advertisement is carried out based on the vehicle characteristic information obtained through identification and analysis; according to the method and the device, information such as interest and preference of vehicle owner users is deduced reversely through the vehicle characteristic information, so that advertisements can be pushed to vehicle owners ina customized manner according to different vehicle owner users and different vehicle characteristic information, the pushing precision of the advertisements during parking can be improved, and the conversion effect of the advertisements can be improved. The method and system provided by the invention can be applied to the field of intelligent parking management.

Description

technical field [0001] The invention relates to the field of intelligent parking management, in particular to a parking advertisement push method and system. Background technique [0002] Due to the popularization of mobile payment, the cost reduction of hardware equipment, and the improvement of recognition algorithms, it is not uncommon to pay parking fees on the mobile terminal, and users are using parking management apps more and more frequently. The usage scenarios and high MAU (monthly active users, the number of monthly active users) will give birth to a huge advertising market. In the process of user-app interaction, accurately placing advertisements of interest to users can create huge economic value. [0003] At present, in parking management APPs, most of the advertisements delivered to users are circular displays of several fixed-content advertisements provided by advertisers. However, due to the relatively single advertisement content in this advertisement deli...

Claims

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Application Information

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IPC IPC(8): H04L29/08G06Q30/02
CPCH04L67/12G06Q30/0271H04L67/55
Inventor 闫军赵世琦项炎平
Owner INTELLIGENT INTER CONNECTION TECH CO LTD
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