The invention provides a network
social media viewpoint tendency analysis
system and method. The
system comprises a
database, a webpage capture module, a viewpoint collection module, a
data filtering module and a polarity analysis module, wherein the
database is used for storing a positive emotion cluster and a negative emotion cluster; the webpage capture module is used for capturing a comment interaction webpage of network
social media through a webpage crawler; the viewpoint collection module is used for reading multiple pieces of viewpoint information of user comments in the comment interaction webpage; the
data filtering module is used for screening the viewpoint information; and the polarity analysis module is used for analyzing emotional tendency of the viewpoint information. According to the
system and the method, subjective information can be identified and extracted from massive
original data in the comment interaction webpage of the network
social media, and the attitude of a comment viewpoint of a commenter to a thing or an event is judged, so that a large amount of valuable viewpoint information is prevented from being flooded, the pressure caused by viewpoint
information overload is relieved, and the emotional tendency of the viewpoint information can be quickly analyzed.