The invention discloses a goods delivery device of a vending machine goods channel.The goods delivery device comprises a drive motor, a worm, a worm gear, a cylindrical gear, an output gear, a circuit board, a main control panel and a block piece; a motor shaft of the drive motor is connected with the worm, the worm is meshed with the worm gear, a coaxial gear on the worm gear is meshed with the cylindrical gear, a coaxial gear on the cylindrical gear is meshed with the output gear, and the output gear is provided with a gear connecting piece; the main control panel is connected with the circuit board, the circuit board is connected with a microswitch and the drive motor, and the microswitch is provided with an elastic sheet; the block piece is arranged on the plane of the output gear, and the position of the elastic sheet and the position of the block piece meet the requirement that a rotating circle formed by the rotating center of the block piece and the rotating center of the output gear intersects with the elastic sheet.According to the goods delivery device, the structure is small and exquisite, a gear box is small in size, the occupied space is small, the goods storage space of the goods channel is increased, disassembly and assembly are convenient, the resource utilization rate of the gear box is increased, and the maintenance cost is reduced.