The invention discloses a vertical continuous electroplating device which is used for carrying out vertical continuous electroplating or cleaning on a circuit board. The vertical continuous electroplating device comprises a driving wheel group, a driven wheel group, a first conveyor belt, a second conveyor belt, a conductive guide rail, a rack guide rail, a plurality of first conductive hangers, a second conductive hanger, flexible cables and a rack head, wherein the driving wheel group and the driven wheel group are in transmission connection through the first conveyor belt and the second conveyor belt; the first conductive hangers are electrically connected with the second conductive hanger through the flexible cables; the first conveyor belt and the second conveyor belt are driven, so that the first conductive hangers move along the conductive guide rail; the second conductive hanger moves along the rack guide rail; and the rack head is arranged at one end of the second conductive hanger, and is used for connecting a circuit board. According to the vertical continuous electroplating device, the conductive guide rail does not vibrate when the circuit board vibrates through two separate guide rails of the conductive guide rail and the rack guide rail, so that the problems such as poor contact of the conductive guide rail are avoided; and the electroplating effect is improved.