A conveying device for conveying a product, comprising a plurality of individually movable conveying elements (2, 2′) for conveying the products, a stationary, circumferentially arranged guide rail (3), which defines a running path for the conveying elements (2, 2′), and a linear motor drive device (4) for driving the conveying elements (2, 2′), said conveying elements (2, 2′) each having permanent magnets (5, 5′) which are actively connected to the coils (6) of the linear motor drive device (4), each conveying element (2, 2′) having at least one first sub-component (21) and one second sub-component (22) which are connected to one another in an articulated manner by means of a hinge (7), each sub-component (21, 22) having at least one permanent magnet (5, 5′), each conveying element (2, 2′) having a reflux plate (15), and the hinge (7) being arranged on the reflux plate (15) in such a way that the reflux plate (15) is sub-divided into a first plate part (16) and a second plate part (17), which are connected to one another via the hinge (7).