A technique is disclosed for reducing a biasing force acting upon a support rod, while securing a rotating torque required to pivot a sun visor body, in a sun visor for vehicles. A sun visor for vehicles, in which a sun visor body 103 can pivot on a support rod 105, includes a biasing and holding member 121 that biases and holds the support rod 105 only by three regions in a circumferential direction of the support rod 105. The biasing and holding member 121 is formed by bending a single leaf spring and integrally includes a support rod holding region 125a, 127a, 129a and a biasing force generating region 123. The support rod holding region includes the three regions that surround an outer surface of the support rod, and the biasing force generating region is formed at a predetermined distance from the support rod holding region 125a, 127a, 129a in a direction transverse to the axial direction of the support rod 105. Further, the biasing force generating region 123 is designed as a mounting part for mounting the biasing and holding member 121 to the sun visor body 103.